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Connecting Millenials to Causes Using Social Media

January 25, 2010 by Sarah Newton  
Filed under Professionals

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Social Causes and Generation Y

I love this post from Carol Phillips, one of my fave writers on all things Gen-Y and beyond.

Gen-Y are the generation geared towards social change (look what they did for Obama) and I love Carol’s tips on how to connect them with social media.

Here are my top four; for the full ten read the blog post

1. Invite them to join the Team.
Millennials relate to heroes and young people with ideas. (Think 911, NBC’s Heroes, Harry Potter). DO: Show them how they can get involved and contribute in ways other than money. Like other segments, Millennials are more likely to give when they have a personal connection. Feature team members who are having an impact.

2. Give them a Voice.
Generation Y wants to be heard so help them tell their story. Make it easy to join the conversation. DO: Use blogs to encourage two-way conversation. Blogs are usually less formal and more dynamic than a regular websites. Good blogs invite comments and discussion and repeat visits. DON’T FILTER: Allow the negative and positive comments to remain.

3. Make It Personal.
Millennials use social media to connect to people, not institutions. DO: Feature real people. Be authentic. DON’T: Be afraid to be transparent and have a little fun.

4. Market with them, not to them.
Think of your efforts as multiplying and activating advocates. Do: Work for ‘retweets’ – Encourage donors and fundraisers to publicize their support and progress to their friends. Find ways to give them ‘social currency’ to spend with their friends. Don’t: Wait until you have it all figured out. Put your advocates to work on your behalf. They are in the best position to know how to talk to their peers.

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Tags: social cause, Social Media, Teenagers, Youth, Youth Expert

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  1. uberVU - social comments says:
    January 25, 2010 at 8:11 pm

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    This post was mentioned on Twitter by sarahnewton: BLOGGING: Connecting Millenials to Causes Using Social Media http://ow.ly/16pJxV…

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