Browse > Home / Organisations / Manage Gen Y Like You’re Marketing To Them

Manage Gen Y Like You’re Marketing To Them

October 5, 2009 by Sarah Newton  
Filed under Organisations

8 Comments


Marketing to young people can teach you valuable lessons about managing Millennials.

I think this is such a great piece and some of the most sensible thing I have read on managing Gen Y. From Brazen Careerist.

Which Wich, a quick casual sandwich concept has a very cool offer here in Colorado. If you take a picture of yourself and a Which Wich bag on top of one of Colorado’s 54 peaks that is 14,000 feet or higher and bring that picture into Which Wich, you get a free sandwich.

Now, in addition to being a very cool word-of-mouth marketing tactic (I heard about the plan from a couple of climbers on the top of Torrey’s Peak), I think that this could be a very effective model for managers looking to build relationships with their Generation Y employees.

Imagine that you put up an “Employee Achievement” bulletin board in back. Each period (week, month, quarter, etc.), your employees can bring in a picture of themselves accomplishing something impressive, and you can hook them up with something cool and post the picture.

Off hand, four things I would consider impressive:

* Climbing a mountain
* Swimming with a dolphin
* Accepting a scholarship
* Building a house for Habitat for Humanity

Now, not only are you celebrating what your employees do, you’re getting to know who they are. You’re learning about their interests, their hobbies, and their passions. You’ll be tapping into the same impulse that drives employees to post pictures on Facebook, and you don’t even need an internet connection to do it.

Read Manage Gen Y Like You’re Marketing To Them

VN:F [1.9.2_1090]
Speak up and rate it!
Rating: 0.0/5 (0 votes cast)
VN:F [1.9.2_1090]
Rating: 0 (from 0 votes)

Tags: Generation Y, managing young employees, Working with Youth

Welcome back! Did you find this resource valuable? To receive resource updates, I invite you to subscribe via RSS or subscribe via email. You can also find me on Twitter. I'm looking forward to connecting with you!

8 Tweets

Comments

8 Responses to “Manage Gen Y Like You’re Marketing To Them”

Discussions

Got something to say?
Speak up! And, don't forget your gravatar, you can get one here!

Additional comments powered by BackType