How Marketers can reach out to Millennials
October 6, 2009 by Sarah Newton
Filed under Gen Y Guide Podcast
Marketing to Millennials
What do modern day youth expect and want from brands? How do you market to a group who have switched off to advertising? Join Sarah and Carol Phillips as we talk about how marketers can reach out to millennials. Carol Phillips is President of a consulting firm, Brand Amplitude, LLC and adjunct professor of Marketing at The University of Notre Dame. Her classroom experience with students stimulated an early interest in Millennials and especially how their unique values and communications preferences are making new demands on marketers. She consults with clients on strategies for engaging Millennials, as well as conducts market research and creates brand strategies on behalf of Brand Amplitude’s clients. These include JC Penney, Blockbuster, Westlake Ace Hardware, Whirlpool, the YMCA and University of Notre Dame. Carol is also a boomer mom of two teenagers.
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Gen Y Guide : Sarah Newton
Consultant on all things youth during the day and 1950's Diva by night. I have spent the last 14 years of my life around young people and I have gone from arresting them to helping them.
Call them Gen Y, Gen O, Gen Z, Millenials, whatever; the fact is I think they are fab and I want the rest of the world to think like me. So if you are feeling brave, I'm up for the challenge, and if you want the official low down, just explore... Learn more about Sarah Newton
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