TV is catching up with youth

TV and the Gen Y Influence

I recently sat on a panal discussing families and the future of TV. TV has so mnay opportunities to transform and change and I think it is a very exciting time. Here are a few things that show how things are chganging and give a glimpse a the possible future of TV.

Firstly the release of the first ever on-line TV series aimed at teens “I kissed a vampire” cheesy, camp and funny at at the same time kids are devouring it!

While I certainly do not really get this at all, I can see how it will appeal to the younger generation. It shows the struggle that every teen has about fitting in. It is slightly effeminate, which will appeal to most. I have to say that the characters appear to me to hark back to the 80’s, which I am not sure I would wish on anyone! However, I think what they will like most about it is the fact that it is not on mainstream TV and therefore is something they can adopt without the ears and eyes of the adults. Oh, and it’s kinda fun and cheesy which, lets face it, makes us all feel better.

Then Simon Fuller announces  a new reality TV show that follows contestants 24/7 and streams live Fuller’s intention is to become the first reality TV hit driven by social networking

“I am determined to continue pushing the boundaries of mainstream entertainment,” Fuller has said. “The next frontier is the video world of authentic real-time interaction. It is time the public got to see the truth behind what it takes to launch the careers of young artists.”

And then we have chatter a free social television application for the iPhone and iPod touch that presents real time Twitter-fueled commentary about your favorite TV shows.

Looks like TV is finally catching up on the game.

Here are some other posts that make soem very interesting points on the future of TV.

Razorfish Report on The Future of TV

Infographic: Television Viewership By The Numbers

Marketing to youth

Why you need to use social media

I love this video I found on http://www.yumu42.com/

Rant: Facebook and Twitter for Business

Twitter and Facebook

I originally write this in October but forgot to post it on this blog

I don’t know about you, but I have noticed a very subtle and yet obvious change in the way I use Facebook. Facebook and Twitter are both great tools for my business, yet in different ways. For me, Facebook is like the common room and Twitter like the water cooler… let me explain!

A year or eighteen months ago, Facebook was a serious business tool and yes, you could engage with clients and have the possibility of getting hired. However, the changes made to Facebook have meant that the once easy-to-navigate site has become very cluttered, which for most of us, is exhausting to fight our way through.

Read more

Why social media should be taught in schools

Educating Youth in Social Media

The wonderful Andrew Davis has just sent me the results for his first Social Media course in a school and it is impressive.

Every student received a Grade C and above for 90% of course work submitted. All students were border line C/D before. (Quite a few As and Bs)

· Two thirds of boys targeted, benefited by remaining or by moving into a top target group.

· Submitted as part of the School Improvement Plan (SIP)

· 100% course work submitted, which equates to 90% of English Course work.

· 100% attendance over the 4 weeks

· Hitting tight turnover deadlines in all of the course work

Here is a video on his work please help spread the word

Socia Media Fundamentals Case Study from andrew davis on Vimeo.

Social Media gives Youth a Voice

The Youth in the UK are rising up and you better start listening!

As the millennials get older and start to use social media in a different way other than to just connect, we have seen a few things happen recently which, for all the skeptics out there, show that social media does have a place and is giving young people a voice they never had before.

15 year old Tess Chapin

Firstly, there was the story of 15-year-old Tess Chapin of Sunnyside, Queens (New York) starting a campaign on Facebook to convince her parents to remove her punishment. Yet again the adults got involved and turned this into a very public and vicious debate. And while you may or may not agree with what she did, you have to admire the ingenuity of it all.

The Independent reports…

And it looks as if it worked, with the examination board saying that they would take their comments into account in the marking. Something which I fear will not quell the masses.

I think this is a taste of things to come and the voice of the youth will get louder and louder; you had better be listening!

Is Gen Y making us more accountable?

Gen Y is making us accountable and that is a good thing.

There has been a revolt going on in Internet Marketing. A revolt, I have to say, that Maria (@websuccessdiva)and I said would happen, but I have to look on it with a slight chuckle as the social media gurus try and make sense of it all.

In brief, this is the story so far. “Big internet marketing guru sells package at astronomical price, stating extraordinary claims and then does not deliver, people get angry and put their two pennies worth in on social media, some of the comments get nasty. A lot of social media gurus jump on the band wagon and then quickly turn tail and run, claiming that speaking out like this is a bad thing.”

I mean, you can see how ridiculous it is!

Lesson: if you can’t play the social media game the way it is meant to be played, keep out of the kitchen!

Read more

Next Page »