TV is catching up with youth

TV and the Gen Y Influence

I recently sat on a panal discussing families and the future of TV. TV has so mnay opportunities to transform and change and I think it is a very exciting time. Here are a few things that show how things are chganging and give a glimpse a the possible future of TV.

Firstly the release of the first ever on-line TV series aimed at teens “I kissed a vampire” cheesy, camp and funny at at the same time kids are devouring it!

While I certainly do not really get this at all, I can see how it will appeal to the younger generation. It shows the struggle that every teen has about fitting in. It is slightly effeminate, which will appeal to most. I have to say that the characters appear to me to hark back to the 80’s, which I am not sure I would wish on anyone! However, I think what they will like most about it is the fact that it is not on mainstream TV and therefore is something they can adopt without the ears and eyes of the adults. Oh, and it’s kinda fun and cheesy which, lets face it, makes us all feel better.

Then Simon Fuller announces  a new reality TV show that follows contestants 24/7 and streams live Fuller’s intention is to become the first reality TV hit driven by social networking

“I am determined to continue pushing the boundaries of mainstream entertainment,” Fuller has said. “The next frontier is the video world of authentic real-time interaction. It is time the public got to see the truth behind what it takes to launch the careers of young artists.”

And then we have chatter a free social television application for the iPhone and iPod touch that presents real time Twitter-fueled commentary about your favorite TV shows.

Looks like TV is finally catching up on the game.

Here are some other posts that make soem very interesting points on the future of TV.

Razorfish Report on The Future of TV

Infographic: Television Viewership By The Numbers